Toby G. Wong

Toby G. Wong, BComm (Hons), CPACC, ADAC

Lake Forest, IL

Toby Wong is a Board Director, global business executive and consumer marketer with P&L experience over 25 years in Fortune 100, sports and new businesses. As a dual U.S. and Canadian citizen who has lived abroad (Asia, Europe, North America), Toby is a catalyst with an innovation and growth track record, launching brands and business in highly competitive consumer industries. She is open to Corporate Advisor and Board Director roles that capitalize on strengths in new revenue streams, innovation, brand strategy, global marketing, communications, crisis management and sports.

Toby is Principal of Toby Wong Consulting where she delivers marketing and communications for clients (sports, technology, apparel, beverage). As a late-deafened board director, Toby is deeply committed to continuous education, including adding crisis communications and accessibility certifications as well as corporate director education and reputation training to her business education (Harvard, Northwestern, Queen’s).

As part of Gold House’s ecosystem championing Asian Pacific leaders, Toby is a Board Director candidate for their One House Leadership Coalition.

Toby’s current and recent board work includes serving as a non-executive independent director on the Board, Nominating & Governance Committee and Entertainment Advisory Board for Disability Belongs — a national organization fostering accessible and inclusive spaces for people with disabilities; Advisor for the Collective Visibility global women’s sports platform (70 countries, 57 languages); and Advisor on the U.S. Census Bureau’s National Advisory Committee that advises on federal census policies, agency communications and operations. Toby also serves on the Forbes Communications Council, authoring articles and sharing expert insights in Forbes. Building next-gen innovation, Toby served as Business Mentor for Remarkable’s global tech start-up accelerator and Judge for the Ignition Innovation Competition for global sports tech.

Toby’s global experience includes progressive revenue and marketing executive roles at Team USA, Axient Communications, Nike and Coca-Cola. Highlights include co-launching Coca-Cola USA’s sports marketing group and leading strategy, contracts and activation (NHL, NBA, etc.); serving as Nike’s first Global Women’s Brand Director; launching Nike’s Inner Actives performance apparel business with its historic USWNT Brandi Chastain global sports bra debut at Women’s World Cup; and launching Octane media experience via the U.S. debut of full-screen streaming Olympic media content.

As Team USA’s Chief Marketing Officer (CMO), Toby served as primary revenue creator, including unprecedented Year 1 revenue for Olympic, Paralympic and Pan American Games. Toby’s sphere of impact covered Team USA’s broad ecosystem of 125+ marketing team; athletes; partners (NBC Sports, sponsors, suppliers); and governance (Board of Directors, 40+ National Governing Bodies, IOC, 190+ National Olympic Committees (NOCs)). Toby broke a 108-year-old barrier as its highest‐ranking female staff executive (non-volunteer), first female, Asian and Canadian CMO at the world’s largest NOC.

BOARD MEMBERSHIPS AND COMMITTEE EXPERIENCE

  • Board Director; Governance & Nominating Committee Member and Entertainment Industry Advisor, Disability Belongs (US; 2024–present)
  • Advisor, Collective Visibility global women’s sports platform (Global: 2025–present)
  • Advisor, US Census Bureau National Advisory Committee (US; 2024–2025)
  • Advisory Board Director & Entertainment Industry Advisor, RespectAbility (US; 2023–2024)
  • Board Director Candidate, Gold House’s One House Leadership Coalition (US; 2024–present)
  • Member, National Association of Corporate Directors (NACD) (US; 2025–present)
  • Member, Institute of Corporate Directors (ICD) (Canada; 2023–present)
  • Member, International Association of Professionals (IAAP); Association of Late-Deafened Adults (US; 2022–present)
  • Business Mentor, Remarkable Global Tech Accelerator (US; 2022–2025)
  • Member and Social Media Lead, Class Fundraising Committee, Queen’s University Smith School of Business (Canada and US; 2014–2019)
  • Board Member, Projects Committee, University of Chicago Women’s Board (US; 2006–2007)
  • Board Member, NW China Council (US; 1998–2000)
  • Board Member, Starlight Children’s Foundation (US; 1995)
  • Vice-President, Communications, Queen’s Business Club (Canada; 1986–1988)

EDUCATION AND CREDENTIALS

  • Currently participating in National Association of Corporate Directors (NACD) Accelerate and NACD Directorship Certification program (June 2025–present)
  • Currently participating in Reputation Management Certification, Public Relations Society of America
  • Advanced Crisis Communications & Reputation Management Certificates, Public Relations Society of America (2024)
  • Social Media Marketing Specialization Certification, Northwestern University (2023)
  • Diversity, Equity and Inclusion Certificate for Communicators, Ragan Communications (2023)
  • Certified Professional in Accessibility Core Competencies (CPACC), International Association of Accessibility Professionals (IAAP) (2022; renewed in 2025)
  • Americans with Disabilities Act Coordinator Training Certification Program (ACTCP), Final Certificate and Advanced Training Certificates in Title III Business and ADA Employment, University of Missouri, College of Human & Environmental Sciences, School of Architectural Studies (2021)
  • Strategic Marketing Management Executive Education Program Certificate, Harvard University Graduate School of Business Administration (1996)
  • Bachelor of Commerce (Honours), Queen’s University (1984)

Updated July 31, 2025